Linz / Herzogenaurach, September 2014. The first license agreement was set up between adidas and Silhouette International some 22 years ago and it has now been extended for an additional five years for the sub-brand ‘Performance’ – until the end of 2019. The Austrian specialist in premium eyewear – still family-owned – will continue to set standards in sports eyewear under the adidas brand. The eyewear is currently produced at the company’s sites in Linz / Austria and Trhové Sviny / Czech Republic.
Thanks to its intensive research work, knowledge and expertise going back decades and the desire to seek new solutions time and time again, Silhouette International has succeeded in establishing adidas as a leading brand in sports eyewear. Design, materials, but above all unique technical solutions for performance sports eyewear were crucial for this success. “We invest in our licensed brand and in the company we deliberately focus on only two brands to deliver top performance – Silhouette and adidas. In our future collaboration with adidas, we will therefore be focusing exclusively on the “Performance” segment and will no longer continue to offer the adidas Originals range,” confirms Daniel Rogger, CEO of Silhouette International.
A perfect fit and individually adjustable comfort are just as important for sports eyewear as the option of prescription solutions, durability, protection and the very best lenses – all offered by Performance eyewear from adidas eyewear.
Silhouette International markets and sells high-end sports eyewear in over a hundred countries worldwide through selected specialist eyewear and sports retailers.
Silhouette International Schmied AG was founded in Linz in 1964 by Anneliese and Arnold Schmied and produces high-quality eyewear in Austria and the Czech Republic under its own brand name Silhouette, as well as under the licensed brand adidas eyewear. Silhouette International has around 1,500 employees working at its headquarters in Linz and in subsidiaries in 14 countries on four continents and has an export rate of 95%.
About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the ad