Welcome to Optical Vision Resources!

We at The Optical Vision Site, started the Optical Vision Resources, because we love the optical industry and there is alot of news and great products that we wanted people to know about.

Now we know why no one else has done it, there is a lot of work to do this right. Each site is screened by us to insure that the products and services are directly related to optical, eyecare and health.

We hope you find this an easy and productive resource to find eyecare products to suit your needs.

Some of you might be familiar with our optical blog and newsletter, www.theopticalvisionsite.com. The Optical Vision Site features daily tips and unique content. Whether you are a consumer, Independent retailer, doctor, optician, sales rep, optical vendor or anything else related to optical we hope you will find something to inform, inspire or even amuse you. We are including some of our blog articles from there and others from the internet. We have so much information coming at us we thought this would be a great opportunity to put it all in one place!

You can read more about us below if you want to know more information concerning who we are.

Thanks for visiting and recommending us to your friends!

Cathy and Shirley


Who are we?

Cathy and Shirley
Cathy and Shirley

Shirley Platzer-Stocks, SPS Associates

SPS Associates was founded in 1997 by Shirley Platzer-Stocks, MBA – a marketing executive with brand and marketing experience in both ophthalmic and consumer products. Shirley Platzer-Stocks is well known in the optical industry and has served on several national optical boards and committees, including The Vision Council and Optical Women’s Association (OWA). She has an extensive client list from many optical retailers, large and small, optical suppliers and other vision related operations. Before starting her own company in 1997 Ms. Platzer-Stocks was executive Vice President for Sales, Marketing and Distribution at Signet Armorlite, California.

Cathy Ives

I have been in the optical industry for over 30 years, starting with grinding lenses in a lab! My primary background is in sales, management and marketing and public speaking (I am an ABO certified speaker.) In my pre-blogging life, I worked for Signet (now Hoya), Marchon, Neostyle and Vision West in Sales and Management capacities. For many years, I have been active in providing business, sales and retail strategies for the Optical Professional believing that basic business and retail knowledge will be some of the keys to success to compete in today’s marketplace.