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DITA Eyewear Partners With Kirby Chambliss

A definition you can't own, you can only achieve. And DITA has achieved over 20 years. Since 1995, DITA has found inspiration in the international...


Happy National Potato Chip Day

March 15 is National Potato Chip Day and while Potato Chips are not really that great for eye health, we can appreciate the artwork....

Bruerys’s Bespectacled Beer Bottles

Over the years there have been some 'optical or eyeglass' inspired beer and wine. The latest foray into the trend is The Bruery's Offshoot Beer...



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Xavier Garcia Craftsmanship

Xavier Garcia embraces the work of an artisan where a set of multiple laminates and volumes are melted together with superb craftsmanship. Playing with the colours and architecture, he fuses past references into new...


VOLTE FACE is a brand of high end frames designed today by the Studio de Création, under the artistic direction of Joëlle and Jean-François Rey. Dedicated to women, the collections charm with their "Parisian...

Freida Pinto Sporting Salvatore Ferragammo Sunglasses

Salvatore Ferragamo today announced that actress Freida Pinto was seen wearing Salvatore Ferragamo sunglasses while in Los Angeles last week. Ms. Pinto wore a golden cat-eye silhouette with angular, polished burgundy enamel details upon the...

Dragon Alliance Goggles

Dragon Alliance®, a globally recognized, performance eyewear brand with deep ties to the action sports world, today announced its new groundbreaking goggle featuring state-of-the-art lens technology. Employing Dragon’s patented Panotech lens shape and frameless goggle design,...

Thermo-Memory Technology

Marchon Eyewear brand, announces the introduction of their first-ever optical collection with Thermo-Memory™ technology. Debuting for Fall 2018 these four new styles are rendered in a thermosetting plastic with shape memory. Given the unique properties...

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