DITA Eyewear Partners With Kirby Chambliss

A definition you can't own, you can only achieve. And DITA has achieved over 20 years. Since 1995, DITA has found inspiration in the international...


Happy National Potato Chip Day

March 15 is National Potato Chip Day and while Potato Chips are not really that great for eye health, we can appreciate the artwork....

Bruerys’s Bespectacled Beer Bottles

Over the years there have been some 'optical or eyeglass' inspired beer and wine. The latest foray into the trend is The Bruery's Offshoot Beer...



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Healthy Vision = Healthy Mind

There is very little sadder than watching a parent, grandparent or loved one suffer from an age-related cognitive disease. A recent study published in the Journal of the American Medical Association (JAMA) followed 2,520...

Transitions Holds NYC Event Featuring CFDA Designer Christian Siriano

Transitions Optical partnered with brand ambassador Christian Siriano to launch a new line of Transitions® lens color choices and fashionable mirror effects under its portfolio of photochromic lenses. Beginning July 16, eyeglass wearers will...

Fierce Fashions of Juicy Couture

Juicy Couture is a glamorous, irreverent and fun lifestyle brand for the decidedly fashionable.  Embracing the effortless attitude of its Los Angeles heritage, Juicy discovers the couture in the everyday, and delivers an element...

Jimmy Choo Designer Sunglasses

Add instant glamour and mystery with a range of designer sunglasses from Jimmy Choo. Whether you're going to be dancing all day and night at a festival or heading out on a sunny weekend,...

Red Dot Award for Silhouette

On July 9th,  the new  Silhouette Accent Rings eyewear collection was crowned with the prestigious design award. This year, an unprecedented number of applicants vied for the Red Dot Award for product design, with over...

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