VSP Signs Licensing Agreement With Bebe Stores

A VSP subsidiary has inked a worldwide license agreement with specialty retailer Bebe Stores Inc. (Nasdaq: Bebe) for the design and distribution of sunglasses and other eyewear.

Under the agreement announced Monday, Bebe eyewear will be available through independent eye-care professionals and the sunglasses collection through Bebe stores, Bebe.com, optical retailers and leading specialty and department stores worldwide.

The initial agreement between Altair and Bebe is for six years, with a five-year renewal option. The first collection will launch in October.

Read more: VSP subsidiary partners with Bebe – Sacramento Business Journal

Previous Post
Next Post