Transitions Optical Photochromic Visor for PowerSports

TRANSITIONS OPTICAL AND SHIELD TECH DEBUT
PHOTOCHROMIC VISOR FOR THE POWERSPORTS INDUSTRY

Expansion of Transitions Sunwear Line Brings Photochromic
Technology to Motorcycle Driving for Comfort and Performance

PINELLAS PARK, Fla., August 25, 2009 – Transitions Optical, Inc. is partnering with SHIELD Tech LLC, a manufacturer of technologically superior motorcycle face shields and visors, to launch SHIELD™ Tech Transitions® SOLFXvisors, the first non-ophthalmic product to incorporate advanced photochromic technology from Transitions Optical.

“SHIELD Tech Transitions SOLFX visors represent another exciting expansion of our sunwear offerings and will help broaden interest in photochromics,” said Grady Lenski, global director, Transitions sunwear.  “Motorcycle enthusiasts know the critical importance of vision while driving.  Because rapidly changing light and weather conditions all place different demands on the eyes, SHIELD Tech and Transitions Optical have designed a product, to improve comfort, convenience and ultimately, the riding experience.”

The SHIELD Tech Transitions SOLFX visors are virtually clear in low light and at night, and they quickly and automatically darken and adapt, becoming as dark as sunglasses in bright sunlight.   The visors will be made to fit a variety of popular helmet brands and will be available through Shield Tech LLC. Like all Transitions Optical products, SHIELD Tech Transitions SOLFX Visors block 100 percent of UVA and UVB rays.

“There have been other photochromic visors, but none using the advanced technology from Transitions Optical,” said Kerry Harris, president and CEO, SHIELD Tech, LLC.  “Vision is critical when riding a motorcycle, and SHIELD Tech Transitions SOLFX visors help enhance visual performance to take riding performance to the ultimate level.  Riders can now hit the open road and track without worrying about fumbling with multiple shields due to changing light conditions.”

About SHIELD Tech ;SHIELD Tech is actively involved in researching and developing innovative products for use in the military, powersports, and law enforcement industries.  SHIELD Tech has partnered with Transitions Optical, the worldwide leader in photochromic eyewear, under the brand, Transitions® SOLFX, to bring the first and only Transitions photochromic face shields and visors to the powersports industry.

About Transitions

Transitions Optical, headquartered in Pinellas Park, Fla., was the first to successfully commercialize a plastic photochromic lens in 1990.  As the leading provider of photochromics to optical manufacturers, Transitions Optical offers the most advanced photochromic technology in the widest selection of lens designs and materials.

Transitions Optical’s core product line, Transitions® lenses, are the #1-recommended photochromic lenses worldwide.  As higher-performing everyday clear lenses, Transitions lenses change from clear indoors and at night to sunglass dark outdoors in proportion to the intensity of UV light.  Transitions Optical also offers several special-purpose dynamic sun lenses that change from a tinted state indoors to a darker state outdoors when activated by UV light.  These lenses are marketed as Transitions® SOLFX™ sunlenses.

For more information visit TransitionsSOLFX.com.

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