Transitions Optical and VSP® Vision Care Bring Free Eye Care and Eyewear to Residents In Need

Pinellas Park, Fla., Nov. 15, 2012 – Transitions Optical, Inc., in partnership with VSP® Vision Care, spent four days (Nov. 6-9) in the San Francisco area with the mobile eyecare clinic “Eyenstein” to provide underserved individuals at local community organizations with free eye exams and, if needed, prescription eyeglasses. In total, 35 vision screenings and more than 50 eye exams were conducted on-site at two community organizations: Delancey Street Foundation and The Life Learning Academy. Both organizations are committed to assisting community members, ranging in age from teenagers to senior citizens, who have struggled with hardships including homelessness and substance abuse, and provide them with the necessary skills and education to work to better their lives.

Prequalified individuals received a free, comprehensive eye exam by a local VSP doctor. If prescription eyeglasses were needed, they could choose from the eyeglass frame selection aboard Eyenstein, which were then fitted with Transitions® adaptive lenses, to help enhance their vision immediately and protect it for the long-term.

“It is estimated that approximately 12 million Americans have an undetected vision problem,” said Dan McLean, marketing manager, communications, Transitions Optical. “Transitions Optical, along with our partner VSP, hopes to reduce this statistic particularly among children and young adults as reading and learning are so critical to success in and out of classroom, by making proper eye care and eyewear a reality for those in-need, and providing these individuals with one of the most important tools – healthy, enhanced vision – to help them achieve their goals and work toward a brighter future.”

Since the inception of Eyenstein in 2010, more than 5,500 people nationwide have received comprehensive eye exams onboard the clinic and approximately 4,200 received free eyeglasses with Transitions lenses.

Eyenstein in 2012

Prior to visiting the San Francisco area, Eyenstein traveled across the country, making stops in cities including Chicago, Ill. and Houston, Texas, providing thousands of elementary school students in-need with free eye exams and eyeglasses, allowing them to see and perform their best both in and out of the classroom. Eyenstein will conclude its 2012 tour through December, and is currently planning to visit even more under-served communities, schools and organizations next year. As part of its nationwide outreach, Transitions Optical is also encouraging schools and families to “promise” to take care of their eyes by getting regular, comprehensive eye exams and wearing proper eyewear. Eyecare professionals can help raise awareness of the importance of vision to learning by encouraging patients and teachers and staff at schools in their area to make the “Eye Promise” by visiting eyedidntknowthat.com.

About The Transitions/VSP Mobile Eyes Clinic:

Since inception, the VSP Mobile Eyes® program has had over 1,100 VSP doctors volunteer their time participating in more than 500 events and helping over 113,000 people see more clearly. What started as an extension of relief efforts following Hurricanes Katrina and Rita in 2005, the program features two mobile eyecare clinics, each with two comprehensive exam rooms and full eyeglass dispensaries, which respond to disasters and assist people in need in communities throughout the U.S. In March 2010, Transitions Optical partnered with VSP Vision Care to introduce the third clinic in the Mobile Eyes fleet, Eyenstein, which has the unique feature of a finishing lab, featuring full-service lens finishing equipment, providing patients with eyeglasses on site.

About  Transitions Optical:

Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.

Everyday lens options include Transitions® lenses, which provide the optimal balance between outdoor darkness and indoor clarity; Transitions® XTRActive™ lenses which provide superior darkness outdoors; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors.

Transitions Optical’s performance sunwear line includes a range of products customized in partnership with other best-in-class brands. Understanding that the right equipment can provide an advantage, the products are all designed to improve depth perception, clarify color and increase contrast for specific outdoor activities.

Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit Transitions.com/Pro, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

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