Phonetic Eyewear Helps Combat Digital Eye Strain

90% of Adults spend more that 2 hours a day in front of a lighted screen, 80% spend more that 5 hours in front of a digital device.TV’s, games, tablets, phones, computers, e-readers take a terrible toll on the eyes. That toll is called Digital Eye Strain or you may have heard it called Computer […]

UV, Crows Feet, Aging And Sunwear

New York City (April, 2015) – Velvet is the first company and brand to educate female consumers of the association between UV and crow’s feet, fine lines, and the effects of aging in and around the eyes caused by the environment. Since March 2014 with the announcement of the {BB} LensTM”, Velvet has been on […]

Transitions Optical SEE Life Through A New Lens With Sarah Evans

PINELLAS PARK, Fla., March, 2015 – Transitions Optical, Inc., is kicking off its “See Life Through a New Lens™” multi-channel marketing campaign by partnering with style maven and eyeglass guru Sarah Evans. Evans, who has more than 150,000 social media followers, is a long-time eyeglass wearer, and she is passionate about selecting eyeglasses that make […]

Guide To Sunglass Tints Infographic

What tint should I put in my sunglasses is always a big question. This Ultimate Guide to Sunglass Tints is a very helpful guideline to what tints would be best for you in various climatic or lifestyle occasions. Personally speaking, I think that anyone that is outdoors or driving needs to have multiple pair of […]

Transitions Launches Consumer PR and Social Media Campaign

Transitions Optical launches new consumer social media campaign: See life through a new lens™. Wearers and influencers to carry Transitions® brand message ORLANDO, Fla., Jan, 2015 – Driving consumers to trial and empowering current wearers to speak out about their experiences with Transitions® lenses is a focus for Transitions Optical, Inc. in 2015, as it […]

REVO® Offers New, Innovative Open Road Lens

NEW YORK (Nov., 2014) – REVO is pleased to announce the release of its proprietary Open Road lens. The new amber lens provides impeccable vision in bright or low light, on the road or water and in everyday life. It completes REVO’s 2014 collection of five innovative lenses that manage the full spectrum of light […]

Rudy Project x Shamir Announce Shamir Duo FreeForm Lenses

Rudy Project, leader in sports eyewear, and Shamir, manufacturer and designers of revolutionary RX lenses, announce the availability of the Shamir Duo, a patent-pending Freeform bifocal design, in Rudy Project’s proprietary ImpactXTM material. Rudy Project’s award winning ImpactXTM material has a lower refraction index, internal stress and chromatic dispersion than polycarbonate resulting in higher definition […]