Pro Fit Optix Rebrands itself as PFO Global

PFO Optics

Irving, Texas – The optical technology company known as Pro Fit Optix announced today that it has rebranded itself as PFO Global  and unveiled its new logo today. “The new brand and logo reflect who the company has grown to be in the marketplace, expanding beyond offering free form lenses to … [Read more...]

Shamir Announces Trivex Material Availability within Single VisionTM Line

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Shamir releases Single VisionTM DLCTM TrivexTM (HC/UC) clear. San Diego, CA – January 26, 2012 – Shamir announces the release of the newest material available for their Single VisionTM product line: DLCTM TrivexTM (HC/UC) clear. Shamir demonstrates their ongoing commitment to offer the most … [Read more...]

Nike Vision x Transitions Introduce Nike MAX Transitions Sunglasses

New adaptive sunglasses designed specifically to improve golf and other sport performance ORLANDO, Fla., Jan. 27, 2012 – Nike Vision and Transitions Optical, Inc. showcased new Nike® MAX Transitions® adaptive sunglasses at the PGA Merchandise Show.  Available in two colors, the lenses are … [Read more...]

Carl Zeiss Vision SunLens: Spring Summer Lens Trends 2013

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Carl Zeiss Vision Sunlens presents Spring Summer Color Trends 2013: ReCreation   Need a colorful inspiration for your new sunglass collection? Carl Zeiss Vision Sunlens, a division of Carl Zeiss - the world leader in optics, is not just manufacturing sun lenses: it is hunting new … [Read more...]

Transitions Optical Partner Of The Year Award Winners: Aspen and Pech Optical

lex Louw, director, lens manufacturing, national retail and Canada, Transitions Optical, (center) congratulates Luann Mosier, sales manager, Pech Optical (left) and Doug Pech, president, Pech Optical (right) for winning the 2011 Transitions Partner Lab of the Year award for the large lab division

Aspen Optical and Pech Optical Receive 2011 Transitions Partner Lab of the Year Awards PINELLAS PARK, Fla., Jan. 17, 2012 – Transitions Optical, Inc. has named the recipients of the 2011 Transitions Partner Labs, Most Valuable Partner (MVP) Lab of the Year award. Aspen Optical – for the … [Read more...]

Transitions Optical Centralizes Multicultural Efforts

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Transitions Centralizes Multicultural Efforts Under Cultural Connections™ Banner Transitions Optical, Inc. is centralizing its multicultural marketing efforts into a comprehensive Transitions Cultural Connections™ initiative, with the mission to raise awareness of the need for healthy sight … [Read more...]

Transitions Appoints Sherianne James Director Of North America Marketing

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Transitions Optical Appoints Sherianne James Director of North America Marketing  PINELLAS PARK, Fla., Jan. 9, 2012—Transitions Optical, Inc. has announced Sherianne James will assume the role of Director of North America Marketing, effective immediately. In this position, James will be … [Read more...]