Swiss Eyewear Group Launches Marc Stone Eyewear

IN_marcstone_showcard_lines_140527.inddZürich, July, 2014.  The Swiss Eyewear Group (International) AG and Marc Stone are excited to announce the signing of an exclusive global license agreement for the Marc Stone brand name which includes the designing, production and distribution of Marc Stone branded eyewear.

“We are extremely pleased to enter into this partnership. The Marc Stone brand is a highly valued Swiss fashion label which has recently been awarded many prestige design awards and has a presence in all the major fashion centres around the globe. Having the design team of Marc Stone join forces with the Swiss Eyewear design team will result in a stunning and revolutionary eyewear collection that remains true to the minimalist spirit of the Marc Stone label. The collection will combine the classic aesthetics of high-fashion with the subtle street influence of the Marc Stone designer collections. Given the Swiss heritage of both of our companies, the optical trade around the globe can expect a collection manufactured to the highest standards, using top quality and innovative hi-tech materials,” says Jerry Dreifuss, CEO of the Swiss Eyewear Group (International) AG.

“Entering into this partnership with the Swiss Eyewear Group is an exciting extension of our designer apparel line. The Swiss Eyewear Group and Marc Stone share the same entrepreneurial company philosophy and believe in the same values when it comes to offering well designed products with uncompromised product quality to our global customers. Having the opportunity for our fashion designers to work with the experienced and innovative eyewear design team of the Swiss Eyewear Group will result in an exceptional eyewear collection.” says Marco Steiner, CEO of Marc Stone.

The new exclusive Marc Stone Eyewear collection will be launched through the global distribution network of the Swiss Eyewear Group and will be presented for the very first time to the optical trade during the Silmo show in Paris in autumn 2014. The collection will be displayed and promoted
using a well thought through, effective marketing and point of purchase concept for the optical retailers.

Swiss Eyewear Group (International) AG** is a registered privately held company with its headquarters in Zürich Switzerland. The Swiss Eyewear Group has a presence in over 40 countries around the globe.

Marc Stone started in Zürich in the multicultural district circle four. The company has been awarded the Premium Young Designer Award for menswear in Berlin, won the Fashionprice Switzerland and took second place at Triumph International in Valencia. Today Marco Steiner Design has its headquarters in Zürich Switzerland with an international presence in Paris, Milan, New York, Berlin, Milan and Seoul. **Marc-Stone.ch

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