Premium Equity Partners Takes Majority Stake in ic! berlin

For ic! berlin, one of the world’s leading brands in corrective eyewear and sunglasses, having PREMIUM come on board ensures the consistent progression of the company’s strategy. The focus will remain on organizational growth through the development of new international markets and expansion in, and acquisition of new target groups. Design, innovation and the strength of the brand itself will drive new growth. Future investments will fortify these core strengths, allow ic! berlin to capitalize on the potentials of digitization & individualization and ultimately strengthen their relationships with trade partners and end customers.

Ralph Anderl, until now the sole owner of the company, sells off the majority of shares. He now takes on his new position as a member of the advisory board with his remaining shares. CEO Jörg Reinhold takes over in the company by way of succession plan. Ralph Anderl: “With PREMIUM I was able to successfully initiate the succession for my company. Together we will continue along ic! berlin’s unapologetic path. I am happy that we were able to inspire our new co-owners with our plans for the future. As a worldwide sheetmetal glasses salesman I will always be closely connected to the company.”

ic! berlin will remain “Made in Germany, handmade in Berlin”.

ic! berlin’s DNA – representing the highest standards in manufacturing, quality and comfort for every single pair of glasses – remains unchanged. The brand will further position itself in the future as a leader in design and innovation for sophisticated target groups worldwide.

ic! berlin employs some 190 employees in Berlin and in locations across Europe, Asia and North America. Aside from their world-famous, feather-light metal frames ic! berlin’s product portfolio encompasses acetate, 3D-printed and buffalo horn eyewear, all manufactured by ic! berlin, in Berlin. All ic! berlin glasses feature their famous and revolutionary screwless hinge.

PREMIUM Equity Partners is a medium-sized investment company. Having established a fund for small and medium-sized companies together with Bankhaus Lampe in 2017, PREMIUM works with niche companies and brands with high-potential. Marcel van Wijk, CEO of PREMIUM: “We look forward to implementing the plans for growth with ic! berlin. The international presence, the production and design know-how and the dynamics of the

 

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