Fun Froot Loop Frames

Even Cereal- Eating Toucans like sunglasses as seen by the Kelloggs Whatever Froots Your Loops campaign. Yes that is rig

Fantasical, Fun, Framed Sunglasses

We constantly seek to find fun colorful, wild, whimsical, unusual, funky, eyewear and sunwear. Now we have Framed Sungla

Swooping Eagle Eyewear For American Eagle Day

Soar Like an Eagle, Eagle Eyes, Eagle Vision tell us how important eagles are to life. For us in the United States eagle

Bespectacled Belly Dancing Eyewear

Alexander Arutyunov  is one designer that I watch for every season probably because there isn't many Russians in the e

Holy Tacomole! What to Eyewear For Cinco De Mayo?

Cinco de Mayo is a funny story, as it really is NOT Mexico's Day of Independence which is September 16. As someone who s

Yazbukey x Linda Farrow telephone-Sunglass

National Telephone Day is April 25, we have pulled together that old fashioned telephone look to help you remember the d

Fanciful Floral Frames From AV Robertson

Linda Farrow's eyewear designs can go from crazy to classic from wild to whimsical. In the new spectacular sunglasses fo

Sneaking Duck

March 30th was National Pencil Day. Hymen Lipman received the first patent for attaching an eraser to the end of a penci

Immagine 2325

Eye did not know this but Mattel launched in the 1980's (1987)  a series of interchangeable sunglasses called Hot Looks

Eyelash Eyeglasses By Caroline Abram

We missed this for National Eyelash Day and we love it. From Caroline Abram a Parisian Eyewear Designer, comes her versi

Buoyant Burkinabae Shades

New York and Los Angeles seem to be THE places for artistic eyewear. Los Angeles based Burkinabae is one of those funky,

Anglo American Swan circa 1980

 SWAN Day/Support Women Artists Now Day is an international holiday designed to showcase the power and diversity of wo

Eyewear Heritage Design Winners Announced

Launched in April 2016, the first-ever tutoring project for the eyewear world – by Safilo in association with L’Uomo

Anna Karin Karlsson’s Tribute To Butterflies

Did you know that Butterflies are a representation of life? Some cultures associate butterflies with our souls, some as

Watch Out! Time Shades For Daylight Saving Time

It is that time again, when we spring forward in the United States. March 12 is the big day to lose that extra hour of s

Bryan Lara Barbie

March 9 is National Barbie Day and we are paying tribute to the the importance of sunwear in the last 10 years of Barbie

Classic Car Inspired Sunglasses We Love

There are many 'Car Branded Eyeglasses': Hummer, Maybach, Mercedes, Porsche, Cadillac, Ferrari, Aston Martin, Bugatti, 

Unusual Urbani Eyeglasses

Ottica Urbani is an optical shop in Venice, Italy. Established in 1952 they offer full collections of hand-crafted eyewe

Throbbing Heart Sunwear From Black Eyewear

Black Eyewear evolved when Roope Opticians decided to create their own 50's inspired eyewear and sunglasses. Being a ja

Year of The Rooster Eyewear

Of course there has to be eyewear to celebrate the Year of The Rooster. This new exclusive sunglass by MCM, has a remova

Say Woof: Matching Eyewear for Humans And Dogs

January 14 is National Dress Your Pet Day and the SAY Woof Eyewear collection from Say OH Eyewear thought it might be a

Optical Vision Resources

What To Eyewear For National Donut Day?…

National Donut- Doughnut Day is June 2 and while every year we scour the Internet for Doughnut Shades, nothing tops Agatha Ruiz De La Prada’s Doughnut Dress, really how you beat this? Just like her.. crazy fun! Nothing should detract from this delicious dress, so we picked out some of Agatha’s Ruiz De La Prada […]

Acne Studios Channels Kurt Cobain Sunglasses…

Kurt Cobain will forever live on especially when every season his iconic white sunglasses are emulated. The latest is Acne Studios white and yellow sunglasses in a perfect mirror of grungeman Kurt Cobain. Chris Leba Fall Winter 2017 featured Kurt Cobain iconic look. YSL in 2016 remake of the Kurt Cobain Frame.

WileyX Adds New Style Nash…

Wiley X®, Inc. has added the new-for-2017 WX Nash to its growing Active Lifestyle Series of sunglasses.  With stylish good looks suitable for any occasion, superior visual performance and the state-of-the-art protection that has been Wiley X’s calling card for 30 years, these new shades are the perfect companion for men and women with a […]

Contemporary Yet Professional Eyewear From Modern Optical…

When I was working outside of the blog-o-sphere, I had (and still have) many pairs of eyeglasses. The one constant was the annual ‘Serious’ black pair. These were my important statement eyeglasses for meetings, or when I needed to be taken seriously and professionally. I love my vibrant and colorful eyeglasses but could not do […]

BCBGMAXAZRIA’s New Eyeglasses are Perfect For Summer…

Hauppauge, NY –June 2017 –  ClearVision Optical introduces the newest release from BCBGMAXAZRIA, Three new models – Evie, Thea, and Willow – to the well-received SLP (super light plastic) sub-collection. Designed with TR-90 fronts and temples, these styles provide the desired look of acetate yet are ultra thin and lightweight. The new SLP frames are […]

Lowercase Eyewear Is Made in USA…

Located in the Brooklyn Army Terminal on the west side of the borough, Lowercase NYC has its sights set on bringing eyewear manufacturing back to the United States one eyeglass at a time. LOWERCASE has unveiled their core collection of eyewear, bringing back eyewear production to New York City. Their first full collection offers a unisex […]

Marcolin Renews Eyewear Licensing Agreement With Diesel…

Marcolin Group has announced the early renewal of its licensing agreement for the design, production and worldwide distribution of Diesel Eyewear brand sunglasses and frames. The partnership between the two, which first began in 2010, has now been renewed until 2023. “The early renewal of the eyewear license with Diesel expresses our clear willingness to […]

Colorful Coco Song Eyewear For Summer 2017…

What I like best about CocoSong is the colors. Almost anyone can wear the shape and that said, the hard part is choosing color and temple decor. The summer 2017 new styles are layered with detail and tints. The Carry On and Nobody Away models stand out thanks to their colours and decorative details. Carry […]

‘The Rock’ Rides The Waves in Baywatch With Sama Shades…

Eyewear Designer Sheila Vance Creates Custom Frames for Dwayne “THE ROCK” Johnson Sure the beefcake and brawn, signature bright red bathing suits, bronzed bodies and beauties will have you captivated as the Baywatch lifeguard squad hits the beach Memorial Day weekend to stop a criminal drug trafficking operation – but WATCH out for THE spectacularly fab SAMA […]

Flying Eye Optics x Eyes That Fly For Pilots…

AUSTIN, Texas, 2017  Flying Eyes Optics sponsors, a website dedicated to pilots, looking for eye care professionals who understand a pilot’s unique vision requirements. The site is a searchable database of opticians who are also licensed pilots. Dean Siracusa, founder of Flying Eyes Optics, conceived the idea because he found it was easier to explain a […]

June Is Cataract Awareness Month…

Cataract Rates Continue to Increase, Remains Leading Global Cause of Blindness Prevent Blindness Declares June as Cataract Awareness Month to Educate Public on Most Common Eye Disease – CHICAGO – Cataract is responsible for 51 percent of world blindness, according to the World Health Organization.  In the United States, the current number of those with cataract is estimated to be […]

Shape Shifting Shades From Giuliani Occhiali…

Italian Eyewear company Giuliani Occhiali statement sunglasses for summer 2017 are an oddly shaped alternative to the wayfarer trend. Is is round? Is it octogon? Is is a cat-eye? We like it, because it is sunglasses you can’t put in a box. It’s 60’s, it’s 70’s and it’s now. It’s a Wear For Life Style and […]

Max Mara x Shantell Martin Eyewear…

MILAN, ITALY  Max Mara is pleased to announce a collaboration with  visual artist, Shantell Martin, on a unique project in celebration of the brand’s Spring/Summer 2017 eyewear collection. “Prism in Motion”, translates Shantell Martin’s signature style of stream-of-conscious lines and words into a playful and curious Max Mara sunglasses that are wearable pieces of art. The […]

That’s So Plaid!…

It is is not really Mad About Plaid Day, but there are several Plaid Holidays in which you can totally Plaid Out and the one today we are celebrating is Plaid Day (May 18) according to the Urban Dictionary For those who want to totally Plaid out again, another Can’t Wait for Plaid Day is is […]

Via Spiga Summer Shades 2017…

What I like about Italian shoemaker Via Spiga’s sunwear collection is they like the shoes embrace the Buy It For Life Concept. You will never look dated or out of style with classics. The Via Spiga sunwear are the start of building that sunglass wardrobe. Tortoise and or Black oversized shades are like the little […]