Fun Froot Loop Frames

Even Cereal- Eating Toucans like sunglasses as seen by the Kelloggs Whatever Froots Your Loops campaign. Yes that is rig

Fantasical, Fun, Framed Sunglasses

We constantly seek to find fun colorful, wild, whimsical, unusual, funky, eyewear and sunwear. Now we have Framed Sungla

Swooping Eagle Eyewear For American Eagle Day

Soar Like an Eagle, Eagle Eyes, Eagle Vision tell us how important eagles are to life. For us in the United States eagle

Bespectacled Belly Dancing Eyewear

Alexander Arutyunov  is one designer that I watch for every season probably because there isn't many Russians in the e

Holy Tacomole! What to Eyewear For Cinco De Mayo?

Cinco de Mayo is a funny story, as it really is NOT Mexico's Day of Independence which is September 16. As someone who s

Yazbukey x Linda Farrow telephone-Sunglass

National Telephone Day is April 25, we have pulled together that old fashioned telephone look to help you remember the d

Fanciful Floral Frames From AV Robertson

Linda Farrow's eyewear designs can go from crazy to classic from wild to whimsical. In the new spectacular sunglasses fo

Sneaking Duck

March 30th was National Pencil Day. Hymen Lipman received the first patent for attaching an eraser to the end of a penci

Immagine 2325

Eye did not know this but Mattel launched in the 1980's (1987)  a series of interchangeable sunglasses called Hot Looks

Eyelash Eyeglasses By Caroline Abram

We missed this for National Eyelash Day and we love it. From Caroline Abram a Parisian Eyewear Designer, comes her versi

Buoyant Burkinabae Shades

New York and Los Angeles seem to be THE places for artistic eyewear. Los Angeles based Burkinabae is one of those funky,

Anglo American Swan circa 1980

 SWAN Day/Support Women Artists Now Day is an international holiday designed to showcase the power and diversity of wo

Eyewear Heritage Design Winners Announced

Launched in April 2016, the first-ever tutoring project for the eyewear world – by Safilo in association with L’Uomo

Anna Karin Karlsson’s Tribute To Butterflies

Did you know that Butterflies are a representation of life? Some cultures associate butterflies with our souls, some as

Watch Out! Time Shades For Daylight Saving Time

It is that time again, when we spring forward in the United States. March 12 is the big day to lose that extra hour of s

Bryan Lara Barbie

March 9 is National Barbie Day and we are paying tribute to the the importance of sunwear in the last 10 years of Barbie

Classic Car Inspired Sunglasses We Love

There are many 'Car Branded Eyeglasses': Hummer, Maybach, Mercedes, Porsche, Cadillac, Ferrari, Aston Martin, Bugatti, 

Unusual Urbani Eyeglasses

Ottica Urbani is an optical shop in Venice, Italy. Established in 1952 they offer full collections of hand-crafted eyewe

Throbbing Heart Sunwear From Black Eyewear

Black Eyewear evolved when Roope Opticians decided to create their own 50's inspired eyewear and sunglasses. Being a ja

Year of The Rooster Eyewear

Of course there has to be eyewear to celebrate the Year of The Rooster. This new exclusive sunglass by MCM, has a remova

Say Woof: Matching Eyewear for Humans And Dogs

January 14 is National Dress Your Pet Day and the SAY Woof Eyewear collection from Say OH Eyewear thought it might be a

Optical Vision Resources

Alcon To Acquire Swiss BioTech Firm ESBATech AG…

Alcon has entered into a definitive agreement to acquire ESBATech AG, a Swiss biotechnology company. Alcon will pay ESBATech shareholders $150 million in cash at closing, plus contingent payments of up to $439 million based upon the achievement of future research and development milestones that would be expected to create value for Alcon. ESBATech is […]

Medzilla Health Care Report for August 2009…

Health Care Grows Another 28,000 While Hospitals And Insurers Feel Painful Pinch With more than 544,000 new health care jobs added since the start of the recession — and 28,000 alone added in August – health care remains one of the few industries showing growth. However, as companies work ever harder to make ends meet, […]

Win A New Pair of Sunglasses From Pastry Eyewear…

Pastry Eyewear has announced the new launch of eyewear on In honor of NYC Fashion Week they are giving away 4 pair- but you have to answer the following question: What is the biggest fashion crime you have committed? Click here to get full details

Build Your Own Eyeglass Retainers By Trog…

This is an interesting new eyeglass retainer concept by TrogWear. These retainers double as lanyards, holding id badges and then easily convert to eyeglass retainers or cords. The material is a type of soft plastic while it doesn’t biodegrade can be melted down and reused. I really like the way you can build your own […]

James Kyson Lee in Lacoste by Charmant…

James Kyson Lees who plays Hiro Nakamura in NBC show Heroes is wearing Lacoste  Style 12432 from Charmant Eyewear

Why Regular Eye Exams Are Important…

Eyes are the beautiful part of our human body and without eye many spending their days on the dark. But many people with good vision and eyes are not taking proper care to maintain their eyes health and its functioning. People have to examine their eyes frequently to have a good vision and bright future […]

Costa Del Mar at Action Sports Retailer Show…

One of our favorite performance sports eyewear companies also attended the Action Sport Retail show in San Diego. We love Costa Del Mar for their environmental causes: Embrace a Stream by Trout Unlimited helps to protect and restore coldwater fisheries and watersheds, Adopt -A Billfish Program, The Billfish Foundations, International Game Fish and the Coastal Conservation Association. You can also […]

New Hope For People With Low Vision…

Low Vision is a visual impairment unable to be corrected by standard vision treatments such as regular eyeglasses, contact lenses, or optical surgery. It interferes with one’s ability to perform simple, everyday tasks. According to the University of Michigan Kellogg Eye Center, low vision is defined as vision that is 20/70 or worse. A person […]

FGX Attends Action Sport Retailer Show…

The crew at  FGX International- the distributers of Foster Grant,  Anarchy, Gargoyles, Angel Sport Eyewear  seen at the Action Sport Retailer show in San Diego

Mens Accessories- Rag and Bone Eyewear…

Seen at NYC Fashion’s Night Out an event studded with celebrities and designers,  Rag & Bones  introduced their first-ever eyewear range. Also shown on the runway on Friday, the small collection includes boxy, angular frames that are hand cut and polished in Japan and 100 percent UVA/UVB protective. Available January 2010 at Rag and Bones […]

Spy Optics Signs Licensing Deal for O’Neill Eyewear…

O`Neill and Orange 21 Sign a Global Licensing Deal to Launch New Eyewear Line Surfersvillage Global Surf News, 11 September, 2009 : – – Carlsbad, Calif.– O`Neill and Orange 21 (NASDAQ:ORNG) are pleased to announce an agreement whereby Orange 21 will design and develop O’Neill Eyewear under a license agreement. The agreement sees Orange 21 working […]

Seiko Lenses…

4-minute video presentation on Seiko branded back surface lens technology

Special Autism Issue Published by College of Optometrist…

Special Autism Issue Published by the College of Optometrists in … Reuters – USA About COVD The College of Optometrists in Vision Development (COVD) is an international, non-profit optometric membership organization that provides … Special Autism Issue Published by the College of Optometrists in Vision Development (Optometry & Vision Development, Volume 40, Number 3, 2009) […]

Von Zipper Sports Eyewear at Action Sports Retail Show…

Von Zipper Action Sports Eyewear was shown at the Action Sports Retail show in San Diego. For a list of retail stores click here

Shamir Progressive Optical Lens…

Shamir manufacturers the following lenses: Genesis, Piccolo, Attitude, Office, Shamir Creation, Shamir Freeform, Shamir Autograph. An eyecare professional locations can also be found on their website An easy guide to understanding the highly technical nature of Shamir progressive lenses.