Hooting Fun Eyewear For Owl Appreciation Day

Whoooo Whooo look at these fun sunglasses to celebrate National Owl Appreciation Day August 4! Giant wings are spread ov

Samantha Sutton

Safilo Group and The New School’s Parsons School of Design celebrated their Safilo x Parsons Design Thesis Competition


National Junk Food Day is July 21st and why we celebrate this day in the USA when obesity in the United States is unfort

Fun Froot Loop Frames

Even Cereal- Eating Toucans like sunglasses as seen by the Kelloggs Whatever Froots Your Loops campaign. Yes that is rig

Fantasical, Fun, Framed Sunglasses

We constantly seek to find fun colorful, wild, whimsical, unusual, funky, eyewear and sunwear. Now we have Framed Sungla

Swooping Eagle Eyewear For American Eagle Day

Soar Like an Eagle, Eagle Eyes, Eagle Vision tell us how important eagles are to life. For us in the United States eagle

Bespectacled Belly Dancing Eyewear

Alexander Arutyunov  is one designer that I watch for every season probably because there isn't many Russians in the e

Holy Tacomole! What to Eyewear For Cinco De Mayo?

Cinco de Mayo is a funny story, as it really is NOT Mexico's Day of Independence which is September 16. As someone who s

Yazbukey x Linda Farrow telephone-Sunglass

National Telephone Day is April 25, we have pulled together that old fashioned telephone look to help you remember the d

Fanciful Floral Frames From AV Robertson

Linda Farrow's eyewear designs can go from crazy to classic from wild to whimsical. In the new spectacular sunglasses fo

Sneaking Duck

March 30th was National Pencil Day. Hymen Lipman received the first patent for attaching an eraser to the end of a penci

Immagine 2325

Eye did not know this but Mattel launched in the 1980's (1987)  a series of interchangeable sunglasses called Hot Looks

Eyelash Eyeglasses By Caroline Abram

We missed this for National Eyelash Day and we love it. From Caroline Abram a Parisian Eyewear Designer, comes her versi

Buoyant Burkinabae Shades

New York and Los Angeles seem to be THE places for artistic eyewear. Los Angeles based Burkinabae is one of those funky,

Anglo American Swan circa 1980

 SWAN Day/Support Women Artists Now Day is an international holiday designed to showcase the power and diversity of wo

Eyewear Heritage Design Winners Announced

Launched in April 2016, the first-ever tutoring project for the eyewear world – by Safilo in association with L’Uomo

Anna Karin Karlsson’s Tribute To Butterflies

Did you know that Butterflies are a representation of life? Some cultures associate butterflies with our souls, some as

Watch Out! Time Shades For Daylight Saving Time

It is that time again, when we spring forward in the United States. March 12 is the big day to lose that extra hour of s

Bryan Lara Barbie

March 9 is National Barbie Day and we are paying tribute to the the importance of sunwear in the last 10 years of Barbie

Classic Car Inspired Sunglasses We Love

There are many 'Car Branded Eyeglasses': Hummer, Maybach, Mercedes, Porsche, Cadillac, Ferrari, Aston Martin, Bugatti, 

Unusual Urbani Eyeglasses

Ottica Urbani is an optical shop in Venice, Italy. Established in 1952 they offer full collections of hand-crafted eyewe

Optical Vision Resources

Kinetic and Kooky Kyme Sunglasses…

I saw this Kyme Sunglasses and thought how fun and a little kinetic, with a electrical charge look. Is it a frame within a frame? An shape- shifter? A combination look with acetate and metal? The style is called Twiggy after I am sure the 1960’s- 70’s iconic and skinny British model with the huge […]

Polaroid Polarized Pop Cosmetic Lenses…

A hit during the 1980s – a decade characterized by a pop  aesthetic and flashy colors – cosmetic lenses are now back with a bang! And, with it, comes the latest sunglass trend: glasses with lively sorbet-colored lenses. While cosmetic lenses previously offered no eye protection whatsoever, today, POLAROID EYEWEAR reinterprets this ‘80s phenomenon with a […]

Daisy Fuentes Eyewear For Summer 2017…

We haven’t visited one of our favorite Latina eyewear designers Daisy Fuentes for awhile. For those who who do not know who Daisy Fuentes is, she was born in Havana, Cuba and is truly a  success story. Model, designer, TV personality and a true give back person. This is one celeb who we can admire! […]

Back To School With Fashiontablous Frames…

Modern Optical International expands its Fashiontabulous Collection with three new releases. This upbeat collection of stylish designs is targeted for fashion-loving teens, pre-teens and petite women. A vibrant color palette with an emphasis on teal, purple, fuchsia and pink ignites a care-free, youthful vibe. Fade effects, color-blocking and tone-infused torts round out the collection. 10×245 […]

Hot on Hachill Sunglasses…

I just discovered a optical-sunwear line called Hachill.  What first attracted me is their logo. I don’t know about you, but I sometimes wonder, where did the logo or the name come from. Hachill lays it out for us in their Logo Inspiration, which I happen to think is very cool. This established in 2011 eyewear […]

ic!berlin x Tarian Launch Vegetarian Eyewear…

For Summer 2017 ic! berlin teamed up with their former bookkeeping intern turned eyewear wunderkind Jeremy Tarian for ic! berlin x tarian: a collection of vegan* or- ganic fair-trade regional non-GMO deconstructed decaf soy cappuccino eyewear for vegetarians, humanitarians, egalitarians, fruitarians and antidisestablishmentar- ians. Since his internship at ic! berlin in 2009, during which he […]

Soaring High With Sama’s Summer Aviator Sunwear…

Since 1936 Aviator sunglasses have become mainstream and not just for pilots. Sama takes the Aviators sunglass and jettisons it to a new plane. You will find — Pattern, texture, size shape and color as well as new aerodymic shapes and featherweight titanium are all first class. Sama Eyewear offers the butterfly, high bridge, geometric shapes, jewlery […]

Lulu Guinness Sunwear for Summer 2017…

For years Lulu Guinness has come out with a purse or tote with her signature eyes or lips. The latest in the collection is this black and white handbag with large ‘Twiggy Eyes”. Always a fun look and certainly eye-catching. But OH.. what to eyewear with it? We found the perfect sunglasses also from the […]

Dual Functionality Sunwear: Payment Sunglasses…

It’s summertime, lots of activities, vacations, beaches, all reason why these Waveshades would be perfect accessories for those who don’t want to carry a bag or wallet. Company Inamo partnered with Visa to develop Waveshades, sunglasses and payment card all in one. Launched at the 2017 Laneway Festival in Brisbane (followed by Melbourne, Adelaide, Sydney & Perth) […]

AA Optical’s New Styles For XXL™ Eyewear Collection…

Carrollton, June 2017: A&A Optical releases new styles from XXL™ Eyewear: Colonel and Rattler. Premium quality eyewear engineered for the man with special fit needs and endorsed by ESPN’s Ron “Jaws’’ Jaworski, XXL™ Eyewear features classic, athletic, and uptown styles. All frames have longer temples to match the ample head space in eye sizes 55 […]

Costa Launches “Don’t Fear the Fin. Fear a World Without Them…

New campaign features shark-attack survivors, encourages awareness of sharks’ importance in our ecosystem The campaign highlights the stories of three shark-attack survivors turned conservation advocates for the oceans’ apex predators and balance keepers. The “Don’t Fear the Fin. Fear a World Without Them.” ambassadors include Mike Coots, Lisa Mondy and Paul de Gelder. “We are […]

Prevent Blindness Educates the Dangers of Consumer Fireworks…

CHICAGO (June , 2017) – The U.S. Consumer Product Safety Commission (CPSC), estimated that injuries from fireworks sent 8,000 Americans to the emergency room over the Fourth of July holiday.  The latest CPSC annual report stated that forty-two percent of the estimated emergency department-treated, fireworks-related injuries were to individuals younger than 20 years of age.  […]

Shwood x Shaper Studios Sunwear Collaboration…

Makers Inspired by the Pacific Coast Create a Collaborative Line of Eyewear Using Bio-Resin Experimental eyewear brand Shwood announces their recent collaboration with San Diego based Shaper Studios, a DIY surfboard workshop. The collect­ion, titled the Surf Resin Collection, celebrates the handmade authenticity and grittiness of both brands’ carefully crafted products.  At the core of both Shwood […]

Patriotic Eyewear: Red White and Blue Shades…

We in the United States are big on Patriotic Shades, but we are Not The Only country in the world that has red, white and blue in our Flags. United Kingdom, New Zealand. Australia, Cambodia, Croatia, Norway, Costa Rica, Chile, Cuba, Netherlands, Samoa, North Korea, Thailand to name a few. That said these are perfect […]

Luxury Eyewear From Baldinini…

Apparel company Baldinini was established in 1910. Starting out as a shoemaker, they have grown to include other accessories as well as eyewear.  They also have a luxury eyewear line that includes gold frames. The Baldinini Gold Edition comes, in an elegant case, and polarized lenses. The eyewear covered in 0.5 microns of 18-carat white and […]