Nominations For Eyecare Retailer Of The Year Open

NOMINATIONS NOW BEING ACCEPTED FOR SECOND ANNUAL TRANSITIONS RETAILER OF THE YEAR AWARD Submissions Due November 5, 2011

PINELLAS PARK, Fla., July 21, 2011 – Transitions Optical, Inc. has announced that nominations are now being accepted for the 2011 Transitions Retailer of the Year award. Both national retailers (175 or more locations) and regional retailers (4-174 locations) who are committed to encouraging healthy sight through superior vision care offerings are eligible to enter. Up to three finalists in each category will be announced in December, and one national and one regional Retailer of the Year will be named during the 16th annual Transitions Academy, held January 29-31, 2012 at the Rosen Shingle Creek in Orlando, Fla.

All Transitions Retailer of the Year nominees will be judged on several factors, including overall growth of Transitions® lenses; efforts to support the Transitions brand through marketing programs and promotions; quality of education provided to optical employees; efforts to promote healthy sight in their local community, and support and involvement with public service programs; and an overall commitment to educating customers about the importance of healthy sight and benefits of Transitions lenses.

The top three finalists in each category will receive a trip for two to the 2012 Transitions Academy, where the winner will be announced, along with Transitions Optical-branded apparel. The winning national and regional retailers will also receive valuable prizes, including a trip for two to the 2012 Transitions Championship®, a PGA TOUR event, in March; up to $7,500 to allocate toward a staff-wide celebration; plus use of the Transitions Retailer of the Year logo and comprehensive marketing and public relations support throughout the year.

All nominations are due by November 5, 2011. Entrants must submit a nomination form, a brief PowerPoint presentation and an optional binder to detail their accomplishments and results. For more information, and to download a nomination form, visit www.Transitions.com/ RetailerAwards.

About the Retailer of the Year Award

The Transitions Retailer of the Year award was created to formally recognize loyal retail partners who are encouraging healthy sight through superior vision care offerings. The award is presented annually to one national retailer (175 or more locations) and one regional retailer (5-175 locations). All nominees are evaluated on their commitment to growth with Transitions® lenses; marketing initiatives; education and training; and community involvement.

The 2010 Transitions Retailer of the Year winners include Eye Care Centers of America (ECCA) & Empire Vision for the national category, and SVS Vision Optical Centers for the regional category. For more information, visit Transitions.com/RetailerAwards.

About Transitions Optical

As the leading provider of photochromics to optical manufacturers, Transitions Optical, headquartered in Pinellas Park, Fla., offers the most advanced photochromic technology in the widest selection of lens designs and materials. Transitions Optical is driven by innovation to support the advancement of healthy sight and adaptive eyewear, and to providing its partners the tools and programs their businesses need to thrive. Transitions® lenses are the #1- recommended photochromic lenses worldwide.

Transitions Optical’s family of products includes everyday lenses, designed to be worn indoors and darken outdoors, and performance lenses, designed to be worn outdoors in place of sun lenses. Transitions everyday lenses adapt to light to provide more comfortable vision while protecting eyes from UV. Transitions performance lenses include the company’s sunwear line, Transitions® SOLFX™ sun lenses, which enhance visual performance in specific outdoor activities by adapting to optimize color and darkness in changing light conditions.

For more information, visit Transitions.com/Pro or TransitionsSOLFX.com, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

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