Individual product videos demonstrate the sunglasses’ effectiveness during golf, running and hiking/walking
PINELLAS PARK, Fla., June 19, 2013 – Signaling the strength of the partnership, and confidence in the technology and brand, Nike Vision has launched a “takeover” of NikeVision.com, featuring the company’s three co-branded products with Transitions Optical. Nike® MAX Transitions® Golf, Speed and Outdoor Tints are each highlighted in three separate videos that demonstrate each product’s adaptive technology in changing light conditions. The videos and social media assets are available for eyecare professionals through the Transitions professional Facebook page.
“It goes without saying that we’re tremendously proud of our partnership with Nike, one of the most elite sports brands in the world,” said Grady Lenski, managing director, adjacencies, Transitions Optical. “The homepage takeover and product demo videos are a reflection of the power of this collaboration – this is a perfect opportunity for eyecare professionals to leverage the power of these two brands.”
“These sunglasses have generated a buzz among athletes already,” said Steve Tripi, marketing director, Marchon Eyewear/Nike Vision. “Anyone looking to up their athletic performance recognizes the inherent advantages of superior vision.”
“We know that eyecare professionals can benefit directly from recommending premium brand offerings to patients,” added Lenski. “In fact, 89% of patients say the lens options offered to them by their ECPs is important to them. This is a guaranteed way to increase patient satisfaction, by recommending Nike MAX Transitions lenses as a second-pair sale, or a primary sunglass pair for contact lens wearers or patients with no prescription.”
The homepage takeover will be featured on NikeVision.com for several weeks. Visitors to the page are directed to the videos first, and can also link to pages with additional product technology details, available frame styles and ordering/purchase information. All three Nike MAX Transitions products are available for purchase at NikeStore.com. Eyecare professionals can order product and point of sale materials through their Marchon representative.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.
About Marchon, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand namesincluding: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.
About Transitions Optical
Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® adaptive sunglass line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.
For more information, visit Transitions.com/Sunwear or NikeVision.com/Transitions.