MILAN/GENEVA — March, 2015: smart and MOSCOT invite fans to “Keep moving–stay original!,” with the introduction of the new black and yellow “smart fortwo edition MOSCOT”. It will be produced in a limited run of 100 units. Also new are “The LEMTOSH smart” eyeglasses in coordinating colours, and “The MOSCOT smart Drive Package” featuring three clip-on sun lenses for perfect vision on the road in all weather conditions. The world premiere takes place in Milan/Italy on 28 February 2015 at the “MOSCOT 100-Year Anniversary Party,” at the “Officine Del Volo” against the backdrop of the MIDO eyewear fair. The “smart fortwo edition MOSCOT” will make its second major appearance at the Geneva Motor Show (5 to 15 March 2015). The exclusive two-seater cabrio with the BRABUS 75 kW turbo engine is available in Germany at prices starting from €29,524 (recommended retail price including 19% VAT). The first vehicles will be delivered to customers in early summer.
To mark the 100th anniversary of MOSCOT and the impending finale of the current smart cabrio, smart, the Stuttgart-based car brand for urban mobility, and MOSCOT, the New York City eyewear institution, joined forces to produce the special “smart fortwo edition MOSCOT” featuring a striking black and yellow colour scheme in a limited run of 100 units.
“The design teams from MOSCOT and smart joined forces to create two products that perfectly combine style and functionality,” said Dr. Annette Winkler, Head of smart. “The ‘smart fortwo edition MOSCOT’ and the ‘LEMTOSH smart’ eyeglasses look great. I’m also particularly delighted by the way they combine to showcase the urban lifestyle and our smart attitude to perfection.”
The most striking exterior feature of the “smart fortwo edition MOSCOT” is the combination of deep, glossy black body panels, and a matte yellow tridion safety cell with a matte black accent stripe. The door mirrors sport the same distinctive colour scheme: glossy black with a yellow accent stripe. The BRABUS Monoblock VII alloy wheels are painted glossy black, and embellished with a yellow ring on the rim flange. Exterior appointments also include titanium-coloured headlamps, a BRABUS front spoiler lip, and the MOSCOT label in the mirror triangles.
The black and yellow colour contrast also defines the “smart fortwo edition MOSCOT’s” interior: seats, knee pad, instrument cluster, door panelling, and door pockets come in black leather, with yellow leather inserts on the sides of the seats, and on the knee pad. Corresponding contrasting top stitching on the three-spoke leather sports steering wheel and other elements, as well as yellow rings on the shift lever knob and the ancillary dashboard instruments provide additional highlights. Also on board are exclusive “edition MOSCOT” floor mats with nubuck leather trim.
The limited edition is based on the smart BRABUS and features the BRABUS sports suspension, which lowers the vehicle by 10 mm, the automated five-speed manual transmission with kick-down function, and sporty tuning, as part of the standard equipment. The tritop fabric soft top comes with an electric system for fully automatic operation, and has a rear window made of glass
A perennial fan favourite, “LEMTOSH”, from the MOSCOT Originals Collection, has been worn by the likes of Johnny Depp, Renee Zellweger, Helena Bonham Carter, Daniel Radcliffe, and Jeff Goldblum.
The Special Edition LEMTOSH smart cleverly layers MOSCOT’s Pantone 602 C Yellow in between Matte Black acetate for a Special Edition LEMTOSH that’s been 100 years in the making. Worn on the street, or behind the wheel, it provides a look that’s subtle and bold at the same time.
The “MOSCOT smart Drive Package”
The MOSCOT smart Drive Package is the apex of fun and function with three different Clip-on Lens combinations for optimum optics while driving: a Silver Clip with Vermillion Lenses for overcast conditions; a Yellow Clip with polarized G-15 Lenses for sunny conditions, and a Black Clip with high contrast Yellow Lenses for night conditions all housed in a soft and functional, tri-fold case.
MOSCOT is a New York City institution renowned worldwide for its iconic eyewear — The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighbourhood optical shop.
The MOSCOT optical roots were first planted in America by Great Grandfather and family patriarch Hyman Moscot, who arrived from Eastern Europe via Ellis Island in 1899. Hyman began selling ready-made eyeglasses from a pushcart on Orchard Street on Manhattan’s famed Lower East Side, and the rest, as they say, is history.
Beloved fan favourites like The LEMTOSH, MILTZEN, and NEBB are adored by fans worldwide, and coveted by celebrities such as Johnny Depp, Jake Gyllenhall, Denzel Washington, Sarah Jessica Parker, Kirstin Dunst, Tim Robbins, Kiefer Sutherland, Jeff Goldblum, and more.