Launching Life Is Good Eyewear

Life is Good® Enters the Eyewear Market in Collaboration with The McGee Group

Prescription Glasses, Readers and Sunglasses Now Available for Men, Women and Kids

Boston, MA (January, 2017) – Positive lifestyle brand, Life is Good®, entered the eyewear market in collaboration with The McGee Group, launching new readers, optical frames and sunglasses for men, women, and children. The eyewear, with positive messaging behind it, encourages customers to focus on the good and furthers Life is Good’s mission to spread the power of optimism. The readers and sunglasses will be available at lifeisgood.com and, for the first time ever, Life is Good branded optical glasses will be available at local eye care professionals, reaching over 2,000 offices across the country.

The new line includes:

“Focus on the Good” Ophthalmic Glasses-  Optical frames in both basic and vibrant colors and wearable shapes. Available at local eye care professional offices

“Go Places” Sunglasses –Names inspired by wanderlust: Rainier, Sequoia, Surfside. A range of designs in aviator, wayfarer, matte and classic rectangular styles with Polarized lenses with some styles offering fashion mirrors

Surfside-Wayfarer-Sunglasses_MCGLGSURFBLCY057S1_2_lg

“Works of Art” Readers Readers in bold patterns and colors. Available in: +1.5, +2.0, +2.5 and includes spring hinges.

All Products includes a Life is Good microfiber drawstring bag that features the brand’s iconic “Jake” character and doubles as a cleaning cloth

Available at lifeisgood.com/eyewear and Life is Good’s independently-owned Genuine Neighborhood Shoppes

“At Life is Good, we believe that we all have a choice every day to focus our energy on obstacles or opportunities.  We choose to focus on the good because what we focus on grows,” said John Jacobs, Life is Good co-founder and Chief Creative Optimist. “Working with The McGee Group on this line is a natural way to extend our mission to more likeminded people looking for daily reminders to see the good in their lives and the world around them.”

“We have always seen Life is Good as a partner that shares our common mission to help others live their best lives,” said Matt McGee, CEO of The McGee Group. “We are thrilled to partner with Life is Good to combine our innovative and high quality eyewear with the inspiring art and positive messaging to enhance people’s lives physically and mentally.”

For more information or to purchase, visit lifeisgood.com/eyewear.

ABOUT THE LIFE IS GOOD COMPANY

The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its net profits to help kids in need through the Life is Good Kids Foundation. To date, the foundation has positively impacted 8,000 childcare providers who care for over one million kids every year, many of whom are facing early childhood trauma. Life is Good® is a registered trademark of The Life is Good Company. Please visit LifeisGood.com for more details, find a store near you at lifeisgood.com/store-locator, and follow Life is Good on Facebook, Twitter, and Instagram.

ABOUT MCGEE GROUP

The McGee Group, celebrating its 40th Anniversary year, markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. Trina joins a list of other brands such as Badgley Mischka eyewear and sunwear, Vera Bradley eyewear and sunwear, Ducks Unlimited eyewear and sunwear, XOXO eyewear and sunwear, Totally Rimless and Argyleculture eyewear and sunwear by Russell Simmons as well as Trina Turk optical and sunwear. Life is Good is a welcome addition to their brand portfolio.

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