Daytona Beach, Fla. – Mar. 18, 2013 – Music superstar Kenny Chesney and Costa announced the introduction of five new Chesney-inspired limited edition sunglass styles in time for the start of his No Shoes Nation Tour, which kicks off in Tampa, Fla. on Mar. 16 at Raymond James Stadium.
Chesney played a large role in the design of several of this year’s sunglass styles, including the on trend metal aviator appropriately named “KC.” Other Kenny Chesney Costa sunglasses in the 2013 collection include the new retro Prop, and a re-introduction of the popular Grand Catalina, Caballito and Hammerhead.
Each of the styles will be available in a variety of bright new frame colors, including the orange-to-red Tequila Sunrise and the brown-to-green Crème de Menthe. They will also feature Chesney’s signature on the inside of the temple arms. Like all Costa sunglasses, the Kenny Chesney collection features rugged performance features like no-slip nose pads, nearly indestructible co-injected nylon frame construction and Costa’s patented color-enhancing 580™ lens technology.
“I took my time working on the design of these glasses, because more than just looking good, I wanted to know they’d work at the beach, on a boat or on the road. I’m always moving, so I need sunglasses that can keep with me,” said Chesney. “For something to have my name on it, I want to make sure it delivers. Anything I do, I do to the fullest of my ability, and what you need out of a pair of sunglasses in terms of UV rating, staying put when you’re active or just looking cool – that’s what I want. So I tried to make sure this year’s glasses are even better than the year before!”
Five dollars from the sale of each pair of Kenny Chesney Costa sunglasses will be donated to the Coastal Conservation Association (CCA), a grassroots advocacy organization dedicated to ocean and coastal conservation programs. Since 2010, more than $80,000 has already been donated for each of the past two years to CCA as a result of the Kenny Chesney and Costa partnership. That donation will be made again with this year’s collection. The CCA has helped fund habitat restoration initiatives throughout the Gulf of Mexico, as well as reef creation and oyster restoration projects around the Southeast.
Each of the new Kenny Chesney Costa sunglass styles will retail from $129 to $199 and will be available for purchase while supplies last at participating authorized Costa retail partners and online at www.costadelmar.com. A list of Costa retail outlets is available at www.costadelmar.com/shop-instore.
Each pair of Kenny Chesney Limited Edition Costa Sunglasses comes with a gift package with purchase. It includes a microfiber lens cleaning cloth, a Kenny Chesney visor, a bottle opener featuring the singer’s palm tree logo and a specialized sunglasses carrying case.
Costa also continues its title sponsorship of Chesney’s online radio station, No Shoes Radio (www.noshoesradio.com). The free station gives listeners first-hand access to all things Kenny: exclusive, behind-the-scenes interviews from the tour, samples of Kenny’s own playlists, and more. No Shoes Radio will broadcast live from 18 Stadium markets.
“There’s a synergy in our partnership with Kenny and CCA now that we’re three years into the program,” said Al Perkinson, vice president of marketing for Costa Sunglasses. “We’re starting to see real results from our efforts in the programs CCA is developing to protect our coastlines, and we’re looking forward to accomplishing even more in the name of ocean conservation in 2013.”
About Kenny Chesney
A four-time Country Music Association and four consecutive Academy of Country Music Entertainer of the Year, Kenny Chesney has sold in excess of 30 million albums, scored 24 #1 hits and sold in excess of one million tickets on each of his 10 headlining tours. Capturing the sound of coming of age in America, he’s won the CMA’s prestigious Album of the Year for the quintuple platinum When The Sun Comes Down, had hit duets with Willie Nelson, George Strait, Uncle Kracker, and Grace Potter, as well as recording with Joe Walsh, Mac McAnally and the Wailers Band. Life On A Rock, his largely self-written acoustic—leaning project examing the tides of life and the friends who shape you, will be released April 30. It is available for pre-order on iTunes now.
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983. It’s currently the fourth-largest brand in the performance sunglasses market.For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.
For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses or on Twitter @CostaSunglasses.