I first met Initium Eyewear in the summer of 2006. Bootstrapping it, everyone was involved in the sales and distribution of this new conceptual music based eyewear company. At the time they were the first to come out with super large and retro eyewear.
They have come a long way over the last four years, and have evolved into a sub-cultural non mainstream retro sunwear company. Still music based, they are a nice bridge of fashion and sporty street wear, which is an emerging eyewear category.
Lots of musical artists are wearing Initium, you can browse through lots of pic on the website as well as being worn by Robert Downey Jr in Iron Man.










Hi there!
Just to let you know that Initium Eyewear is launching on the UK designer sunglasses market and to celebrate this event, Initium Eyewear UK will be rolling out a dedicated UK web store in early 2012. Check out our web store at http://www.initiumeyewear.co.uk for some great offers.