ic!berlin Launches Rubber Eyewear

Inspired by the flexibility needed of someone with an on-the-go lifestyle, ic! berlin presents its first ever collection of rubber, a brand new range of sporty and bendy rubberized sunglasses that are up to the challenge of any activity of the wearer, in three brand new shapes.

Handmade in Berlin and treated with a polyurethane-based thermoplastic elastomer (TPE- U), rubber from ic! berlin strikes the perfect balance between high performance sports eyewear and high fashion sheet metal eyewear. TPE-U bends freely and easily with the frame, providing a bolder, more defined look without sacrificing ic! berlin’s famously flexible 0.5mm sheet metal.

4_summer_haze_Wipeout_300dpi_CMYK

Wipeout

How? A perforated sheet metal core is injection-molded with hot liquefied TPE-U, which as it cools and sets, solidifies into a remarkably elastic rubber. The perforations allow the TPE- U to flow through and surround the frame, attaching and adhering to itself securely in place. No glues, no hooks, no chance for anything to break or fall off. ic! berlin’s rubber eyewear is scratch resistant, heat resistant and suitable for wearers with latex allergies.

Kingpin in Black Rubber

Kingpin in Black Rubber

Kingpin in Grey Rubber

Kingpin in Grey Rubber

The three new styles in rubber are “Wipeout,” “Kingpin” and “Pulse” and each is available in four colorways – black, grey, dark green and marine blue.

Pulse in Dark Green Rubber

Pulse in Dark Green Rubber

Pulse in Marine Blue Rubber

Pulse in Marine Blue Rubber

Depending on the style, the MSRP for ic! berlin’s frames is between $479 – $600 USD and its frames can be purchased at boutique optical shops around the world.

About ic! berlin

ic! berlin designs and produces screwless Rx glasses and sunglasses in its own Produktion Haus in Berlin. 100% made in Germany, ic! berlin offers glasses, sunglasses and reading glasses for kids, women, men, and everyone in between. Each and every ic! berlin frame features a one-of-a-kind patented screwless hinge system, which combined with high quality materials, makes ic! berlin eyewear virtually indestructible. ic! berlin eyewear is designed with passion, produced with technical precision and handcrafted with love. ic! berlin frames are found in the best opticians’ shops worldwide, as well as in its flagship store at Max-Beer-Straße 17, Berlin. More information can be found at www.ic-berlin.de.

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