App For Blind Drivers And Bikers

Project RAY, leaders in smartphones for the blind, launch RayGo – for  using your apps while driving or biking without ever looking at your  phone. April is Distracted Driving Awareness month. In it’s honor, Project RAY has launched their newest device, extending their patented eyes-free  technology for the blind to drivers and bikers everywhere. RayGo […]

Tech Tuesday: Portable Eye Exams: Peek Smartphone

A portable eye testing kit based on a smartphone that could revolutionize eye care in the world’s poorest nations is being tested in Africa by UK researchers. The kit is a mobile app, together with clip-on hardware, that transforms a smartphone into a low-cost portable eye clinic that can be operated by a non-expert to […]

Eyecessorize Hits 50,000 ‘Likes’ on Facebook

ALEXANDRIA, VA (November 7, 2012) – Eyecessorize, The Vision Council’s campaign to increase awareness of the fashion and lifestyle aspects of eyewear, achieved a social media milestone today, crossing the 50,000 ‘likes’ mark on its official Facebook page (facebook.com/eyecessorize).  The fashion-eyewear page has been growing steadily since launching in October 2008. During the last quarter […]

Using Social Media to Boost your Business

  Get social: ClearVision Optical is offering an exciting tool to help eye care professionals pave their way to profitability by expanding their social media presence. Its new whitepaper, “Using Social Media to Boost your Business” combines the latest social media strategies and best practices from a variety of industries, in an effort to help […]

ClearVision Announces New App; the CVO 2012 iGuide!

Hauppauge, NY – September 2012 – ClearVision Optical, a leader in the eyewear industry, is proud to announce the launch of its second app, CVO 2012 iGuide for iPad. Developed by ClearVision Marketing, the app is styled after a consumer friendly catalog that allows for an interactive brand experience while simultaneously providing in depth information […]

The Hoya Free Form Company Launches Spectangle App For Personalized Lenses

THE HOYA FREE FORM COMPANY Launches New APP to Help Move Optical Market to Personalized Lenses Dallas, Texas – August 10, 2012 The technological achievements of Hoya’s personalized progressive lens, HoyaLux ID MyStyle, can now be realized in all independent practices thanks to the development of Hoya’s new app Spectangle. Spectangle addresses many of the […]

iDemo App From Carl Zeiss Vision Available for iPad

San Diego (July 18, 2012) – Carl Zeiss Vision has announced that the interactive i.Demo app for iPad is now available as a free i.Tunes download for Carl Zeiss Vision account holders. The i.Demo app is designed to help patients choose the best lenses and treatments for their needs.    Through easy-to-understand images, i.Demo shows […]