New York, NY (January 17, 2016) – Billy Reid, the CFDA-award-winning designer celebrated for his style, has entered into a multi-year agreement with eyewear platform eponym to design, produce, and distribute the designer’s first-ever eyewear collection.
Under the agreement, eponym’s in-house design team will closely collaborate with Reid on the Billy Reid Optical collection, and eponym will distribute sunglasses and prescription optical directly to customers in Billy Reid stores and online at the Billy Reid Eyewear website.
The Billy Reid Optical collection will include an update to Reid’s signature personal frames, made from sustainable buffalo horn, as well as sunglasses and optical frames with design details such as rich leather, ultra-light titanium nose pads, Italian acetate, and gradient lenses. The collection launches in fall 2017 in all Billy Reid retail shops and select department stores and boutiques.
“I have been wearing glasses since I was twenty years old so at this point they are part of my identity. I’m inspired by classic American shapes. We wanted to realize that in our own modern take by using fine metals, brass and horn, which are materials I have always gravitated towards. There’s been an obvious demand from our customers requesting eyewear and it only made sense for us to find a partner to help this come to life. Establishing the relationship with eponym was key to helping craft our pieces at a high quality level and enter the market with a knowledge partner.”
Andrew Lipovsky, Founder and CEO of eponym, shared his excitement about launching Billy Reid Optical: “We are thrilled to work with Billy on creating an iconic collection of glasses that will capture the essence of his brand in eyewear,” said Lipovsky. “The team at eponym has long admired Billy’s dedication to craftsmanship and the rugged appeal of his brand, as well as Billy’s honest, open and collaborative approach to partnership.”
The partnership with Billy Reid cements eponym’s status as the go-to licensing partner for contemporary brands that are seeking to expand into eyewear, including Steven Alan, alice + olivia, and Jason Wu.
eponym’s innovative digital platform enables brands to design and distribute prescription glasses, sunglasses and readers directly to their customers, under their own label, online, and in their stores. eponym also manages all product fulfillment, customer service, and CRM, and invests in advertising to help grow each partner brand’s market share. The eyewear collections developed by eponym for alice + olivia and Jason Wu launch in Spring 2017.
eponym is an innovative platform that empowers brands to create, design, and distribute eyewear directly to consumers under their own label. eponym’s novel approach to licensing offers brands a greater share in profits, more control over an integrated brand experience across channels, a more collaborative design process, access to valuable customer data, and significant marketing investments to accelerate growth. The eponym team is dedicated to transforming the eyewear industry with high-quality, branded eyewear at a great value for consumers, and a simple, friendly purchase experience. Today the eponym portfolio includes alice + olivia, Classic Specs, Jason Wu, Steven Alan and Ottavo. Founded in 2010, eponym’s investors include Sam Altman, Alexis Ohanian, and Tenfore Holdings. For more information, visit: www.eponymous.co/.
About Billy Reid
Billy Reid offers menswear, womenswear, footwear and accessories, with an emphasis on USA manufacturing, proprietary textiles development, and high quality construction. Reid’s Southern roots paired with a downtown New York sensibility, embody the aesthetic and lifestyle of the brand. Emphasizing craftsmanship, expert tailoring and the use of unconventional fabrics, Reid’s collections reflect a personal authenticity. Today, Billy Reid operates offices in New York City near its Bond Street shop and at its Alabama headquarters. The company sells to luxury boutiques worldwide and operates 13 retail shops domestically as well as namesake e-commerce.