#Back to #School Eyewear From Tura

New York, NY  (2016) – Tura expands its trendsetting kid’s eyewear collections with the launch of new optical styles from oio. This collection is ideal for parents and kids looking for cutting-edge eyewear without the luxury price tag.

“Today’s children are conscious about their style and want their eyewear to reflect their personality.” says Loyedie Desir, Product Manager for all children’s collections. “The combination of expressive colors and wearable shapes is sure to make even the most discerning fashionista excited about her eyewear.”

Here comes the Generation Z, they know what they want; they are style conscious and are huge culture observers, move over millennials. The oio collection is developed with this credo in mind – to provide children with a way to express their personal style. These new styles in 2016 draw a huge inspiration from prints, a playful trend seen throughout kids and adult ready to wear. oio eyewear is known for its stylish shapes that are playful, colorful and textured

oio Style OT66 (for Boys) A youthful rectangle acetate frame with a thin profile accented with custom camouflage prints on the temples. The frame front features 3- layer acetate with a pop color in the center. A cool look for boys who need corrective eyewear that is playful, on trend and colorful.Available Size:

OT66 in Blue

OT66 in Blue

OT66_60

OT 66 in Black

oio Style OT68 (for Girls) –Playful and expressive – this sweet soft cat eye shape features custom camouflage prints on the temples. The print on the black color is on the inside of the temples while the teal and purple feature the camouflage print on the outside of the temples, for extra playfulness. Camouflage is a must-have print this season –

Style OT68 in purple

Style OT68 in purple

OT69 in Teal

OT69 in Teal

OT68 in Black

OT68 in Black

oio Style OT69 (for Girls) Bold and cute with a playful girl spirit. Designed with the younger fashionista in mind. Fun translucent acetate is used to color block with a contrasting temple. These little rascals will be drawn to the color and this style delivers lots of it.

OT 60 in Green

OT 60 in Green

OIO Style OT69 in Pink

OIO Style OT69 in Pink

OT 69 in Tortoise

OT 69 in Tortoise


Find It: Tura Inc. brands are currently sold at independent ophthalmic retailers across the country

About Tura Inc.: 

Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. For more information, please visit: www.tura.com.

For more information, please visit: www.tura.com or contact your Tura Inc. sales representative.

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