Augmented Reality App From HOYA Vision Care

Augmented Reality Allows Patients to Experience the Benefits of Their New HOYA Lenses Before They Buy Them 

LEWISVILLE, TEXAS, (December 6, 2012) HOYA Vision Care Europe have developed and made available in the U.S. market an augmented reality app for the iPad, known as the HOYA Vision Consultant Viewer, or HVC Viewer for short. The HVC Viewer allows patients to experience the benefits of their HOYA lenses before they buy them. Here’s how it works: The optician picks the appropriate lens type for the patient form the available modules, for example progressive lenses, then the patient holds up the iPad and through the camera can look around the room and see the benefits HOYA progressive lenses will provide as they would experience them!

“This is an exciting use of technology,” stated Barney Dougher, President of HOYA Vision Care, NA, he continued, “Everyone in the optical business is tired of trying to explain what ‘better’ means to their patients. Now we can actually show them what better means with a near real a life experience, that is the power of this augmented reality app.”

The key to the HVC Viewer is that it is a consumer benefits driven sales consultation. Spectacle lens wearers will be able to simply experience the difference in performance between various types of lenses in real life situations.

The HVC Viewer has five modules: 1. Progressive Lenses – Demonstrate the difference in performance across the range of progressive designs, show how fields of view and distortion change, and adjust the power and add to the patient’s prescription. 2. Single Vision Lenses – Demonstrate the difference between bi-aspherical, aspherical, and standard designs, show how different distortion levels may affect visual and binocular perception as well as adjust the sphere, cyl and axis for a more precise experience. 3. Indoor Lenses – Show the difference between standard reading lenses compared to other premium indoor solutions in a variety of situations such as computer lenses to combat CVS, or Computer Vision Syndrome. 4. Anti-Reflective Treatments – Easily show the increase in comfort derived from glare reduction, improved contrast and an increase in sharpness. 5. Polarized Lenses – Show how polarization enhances comfort by increasing contrast and reducing glare.

“HOYA is working hard to make known both in the industry and to consumers directly the benefits of HOYA technology versus competing lens technologies,” noted Ron Barnes, Director of Project Marketing for HOYA Vision Care, NA, he continued, “Together with Spectangle, the HVC Viewergives independent ECPs the tools they need in order to demonstrate just how unique an experience the patient will receive when they are prescribed HOYA lenses. It is this type of technology that will ensure brand differentiation for independents when consumers are considering them, a big box or Internet based retailer.”

The HVC Viewer app is $119.99 and can be downloaded from an iPad via the Apple iTunes App store.

About Hoya Corporation

Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide.

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