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Some of you might be familiar with our optical blog and newsletter, www.theopticalvisionsite.com. The Optical Vision Site features daily tips and unique content. Whether you are a consumer, Independent retailer, doctor, optician, sales rep, optical vendor or anything else related to optical we hope you will find something to inform, inspire or even amuse you. We are including some of our blog articles from there and others from the internet. We have so much information coming at us we thought this would be a great opportunity to put it all in one place!buy tramadol online without prescription
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Shirley Platzer-Stocks, SPS Associates
SPS Associates was founded in 1997 by Shirley Platzer-Stocks, MBA – a marketing executive with brand and marketing experience in both ophthalmic and consumer products. Shirley Platzer-Stocks is well known in the optical industry and has served on several national optical boards and committees, including The Vision Council and Optical Women’s Association (OWA). She has an extensive client list from many optical retailers, large and small, optical suppliers and other vision related operations. Before starting her own company in 1997 Ms. Platzer-Stocks was executive Vice President for Sales, Marketing and Distribution at Signet Armorlite, California.
I have been in the optical industry for over 30 years, starting with grinding lenses in a lab! My primary background is in sales, management and marketing and public speaking (I am an ABO certified speaker.) In my pre-blogging life, I worked for Signet (now Hoya), Marchon, Neostyle and Vision West in Sales and Management capacities. For many years, I have been active in providing business, sales and retail strategies for the Optical Professional believing that basic business and retail knowledge will be some of the keys to success to compete in today’s marketplace.