Violet Mirrors From Oakley- Limited Edition Fade Series

Oakley Frogskins

Mirrored lenses are hot this summer coming in all sorts of vibrant colors. Oakley's new Fade Series Frogskins in purple come with matching violet iridium lens with a clear fade. Available through Oakley website … [Read more...]

Create Your Own Eyewear By Les Opticiens du Bac In Paris

Marcel in Acetate, mottled tortoise, shiny finish and 43 eye size

The eyecare trend of Bespoke Eyewear continues to grow for many reasons, but I would imagine mainly due to the ease of doing business over the internet and the ability to reach the BeSpoke Eyewear consumer,  the consumer seeking custom eyewear that is made just for them and the ability to purchase … [Read more...]

Jimmy Choo Braided Sunwear 2010

Photo: vancityallie.com

Jimmy Choo, the Malaysian fashion designer is best known for his expensive hand made shoes. Since 2001 he has expanded into clothing and other accessories, notably designer eyewear. I always like a little pizzazz with sunglasses and liked the knot - leather braided effect this Jimmy Choo 2010 … [Read more...]

Hoya Announces Scholarship Winner Lauren Nelson

Lauren Nelson from the University of Houston College of Optometry, has been awarded a $6,000 scholarship from HOYA Vision Care, North America. HOYA representatives announced the winner at a luncheon honoring the grant and scholarship program’s 13 finalists during Optometry’s Meeting®, the … [Read more...]

Fergie Wearing Jee Vice Sunglasses In Los Angeles

Jee Vice Style Egoist in Brown Corduroy

Black Eyed Peas front-woman Fergie was recently spotted wearing Jee Vice shades!  The leading lady sported the Egoist frames while working up a sweat with her husband, Josh Duhamel, in Los Angeles on June 27th.  The Egoist retails for $250 and is available at www.jeevice.com. … [Read more...]

Transitions Optical Appoints Alexis Cardona To Chief Marketing Officer

Transitions Optical, Inc. has named Alexis Cardona as its chief marketing officer. Drawing from his deep experience in consumer marketing for numerous well-known brands, Cardona will develop and integrate the company’s global marketing and branding strategies. He will provide leadership in … [Read more...]