Oliver Peoples And Balmain Eyewear 2010

February 8, 2010 – 8:51 am

Oliver Peoples Balmain Collection

LOS ANGELES, CA – Under the leadership of Christophe Decarnin, Balmain has again captured the attention of the fashion world with his signature aesthetic, combining high-energy Parisian style with a strong silhouette, catapulting the prestigious French couture house in a bolder, more contemporary direction.  Balmain collaborates with Oliver Peoples, the Los Angeles-based eyewear design company, to create its first eyewear designs: two (2) Limited Edition sunglass styles to be introduced Spring of 2010.

Known for its progressive yet understated designs and handcrafted quality, Oliver Peoples has over 20 years of experience as a leader in the eyewear industry.  “The collaboration with Christophe and his team felt completely natural,” says Oliver Peoples Founder and Creative Director, Larry Leight. “The brands make sense together from a design standpoint in that both maintain an inspirational position and value a premium level of quality. Those who want the best in runway turn to Balmain, and those who want the best in eyewear turn to Oliver Peoples.”

The first Limited Edition sunglass (to be made available in March/April), named simply Balmain I, is a bold, unisex style that reflects the edgy aesthetics developed by designer Christophe Decarnin on the runway.  Featuring an exaggerated teardrop lens shape in a form-fitting wrap, the Balmain I is a mixed-media style, crafted with a metal top bar and temples, and an acetate eyewire.  Unified with four screws along the backside, the frame also features a flexible hinge for added comfort.  Two color options are available: solid black and a black/silver combination.

Both Limited Edition Oliver Peoples for Balmain designs will retail for $595.

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The Vitamin E Molecule Family By Biosyntrx

February 8, 2010 – 8:50 am

Macular Complete

Many of our referring doctors and customers have asked us why we lowered the amount of Vitamin E (as alpha tocopherol) in our Macula Complete formulation to 30 IU (about 20 mg of natural alpha tocopherol from succinate and mixed tocopherols).

The vitamin E molecule is a mixture of four tocopherols (alpha, beta, gamma and delta) and four tocotrienols (alpha, beta, gamma and delta); two completely different forms of the same vitamin molecule. Based on a large body of science that supports supplemental inclusion of the full spectrum of the vitamin E family, we changed the Macula Complete formulation to include 30 mg vitamin E tocotrienols, as well as 100 mg of trans resveratrol, 2,000 IU of vitamin D3, and 100 mg of green tea.

This column will focus on the reasons for the vitamin E changes.

Scientists have found that although both vitamin E tocotrienols and tocopherols are similar, they work differently in the body. In fact, the newest research indicates that even though both forms possess antioxidant activity, tocotrienols are superior to tocopherols in ways essential to good health. Furthermore, evidence indicates that tocotrienols are absorbed better than tocopherols and large amounts of alpha-tocopherol (the most common form of Vitamin E supplementation worldwide) can block absorption of tocotrienols, compromising tocotrienols’ ability to maintain healthy cholesterol levels and maintain the integrity of nerves.

Stay with us if possible as we discuss the differences between vitamin E tocopherols and tocotrienols; the science may be a bit difficult for some, but I promise it’s worth reading through a few time until you understand the importance of supplementing with the complete spectrum of Vitamin E.

Read the full Story at Biosyntrx Friday Pearls

Opera Glasses Not Just For Those Who Enjoy Opera

February 8, 2010 – 8:50 am

I can think of many reasons why someone would purchase Opera Glasses- since they are small and can fit easily into a purse or a pocket, going to the ball game, a concert, spying on your neighbors, watching birds from the comfort of your armchair.

A site we recommend is Fine Opera Glasses (.com) offers an excellent selection of Opera or Theater Glasses.

A little history: (From their website)

Opera Glasses by www.fineoperaglasses.com about $50 USD

Like many inventions, Opera Glasses came into existence as a result of a long line of inventions, and further improvements upon those inventions. The process started in the year 1608 when a Dutch optician by the name of Hans Lipperhey developed the first pair of binoculars with a magnification capability of X3. Less than a year later, a well known inventor and philosopher by the name of Galileo developed what became known as the Galilean telescope which had a magnification capability of x30 which allowed him to search the heavens.

Advertisements were first found for opera glasses and theater binoculars in London as early as 1730 in the form of a long collapsible telescope. The “Opera Glass” as it was referred to; was often covered in enamel, gems, ivory, or other art and paintings.

For almost 100 years opera glasses existed merely as telescopes. In Vienna in 1823 the first binocular opera glasses and theater binoculars began to appear. They were two simple Galilean telescopes with a bridge in the center, each telescope focused independently from the other by extending or shortening the telescope until a desired focus was achieved, which was useful, yet very cumbersome.

Two years later in Paris, Pierre Lemiere improved on this design and created a center focus wheel. This allowed the focusing of both telescopes together. After this development, opera glasses and theater binoculars grew in popularity because of the superior view they facilitated in opera and theater houses. The beautiful design of the glasses themselves also added appeal to the opera-going crowd. By the 1850’s opera glasses and theater glasses had become a must-have fashion accessory for all opera and theater-goers.

Today, in modern opera glasses, the design Galileo implemented in his first telescope 400 years ago is still in use today, although there have been many improvements to the design over the years. Opera glasses offer a front row view, regardless of where you seat is. Opera glasses and theater binoculars now come in many varieties. There are opera glasses with chains, with handles, and lights for reading your program discreetly during the performance. They also come in many materials, styles, and colors to fit each personality.

Rock Star Baby Eyewear by Tico Torres

February 8, 2010 – 8:50 am

Rock Star Baby Eyewear By Tico Torres

Rock Star Baby is the lifestyle line of eyewear signed by Tico Torres, the drummer in the Bon Jovi group. Rock Star Baby brings children, teenagers and adults sunglasses that are the result of a successful combination of design, functionality and modern details, with the spirit of rock ’n’ roll and the guarantee of Rodenstock’s high quality.

The collection of sunglasses comes in two colors, black and metallic anthracite, and three different sizes for men, teenagers and kids. The eyewear features the evergreen wraparound one-piece shape and a style that’s feisty, rebellious and strong, just like rock. The frame is made in strong polyamide and has shatterproof polycarbonate lenses that will stand up to the liveliest games. A cross decorates and enhances the temples, which have Tico Torres’ unmistakable signature on the inside.

Read the Full Story At Glasses Supplier

Oakley Donates Sunglass Profits To Autism Awareness

February 8, 2010 – 8:49 am

FOOTHILL RANCH, Calif., Feb. 2 /PRNewswire/ — Oakley, Inc. today announced that it has partnered with Talk About Curing Autism (TACA), an organization that supports, empowers and educates families living with autism. Oakley has created unique renditions of two of its popular eyewear designs and will donate $20 to TACA with each sale of these special editions.

Oakley-TACA

We are honored to team with TACA and play a part in spreading the message of hope,” said Pat McIlvain, Oakley’s Vice President of Global Sports Marketing. “These new TACA special editions will fuel awareness, and we are proud to contribute $20 from each sale to assist in supporting TACA’s ongoing mission to help children with autism reach their true potential,” McIlvain concluded.

“Corporations like Oakley are a wonderful gift to TACA and the families we serve,” said TACA Executive Director Lisa Ackerman. “Oakley brings a powerful influence to foster awareness and visibility of autism, and to aid our mission to help a community in great need. We are grateful for this support, and for friends like Oakley,” Ackerman concluded.

One in every 91 children in the U.S. is diagnosed with an autism spectrum disorder. Worldwide statistics are thought to be just as significant. TACA believes that with appropriate medical interventions, traditional therapies and support services, many children with autism can greatly improve and some can recover. With its website and support team, TACA is taking the message of hope where help is needed, bringing crucial information on the best practices for treating autism spectrum disorder.

The new TACA Oakley Fuel Cell™ and TACA Oakley Ravishing® eyewear are highlighted with the art of a puzzle motif, signifying that the puzzle of autism can be solved. The multicolored design highlights the frame stems and is also featured on the included Microclear™ bag, added for lens cleaning and frame storage. Each sunglass package also includes a puzzle piece with an attached wearable pin in the shape of the TACA logo.

Oakley Ravishing blends beauty with self-assured style in a statement of sophistication with uniquely feminine geometry. Oakley Fuel Cell is a men’s frame in a streetwise design that matches confident contours with an authentic look of originality. Both come with Oakley’s unrivaled High Definition Optics® (HDO®) and meet all ANSI Z87.1 standards for clarity and impact resistance. These comfortably lightweight frames are made of durable O Matter® and feature pure Plutonite® lenses that filter out 100% of all UV.

Visit www.oakley.com to learn more about the company’s new TACA special edition eyewear. Visit www.tacanow.org for more information about TACA.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at www.oakley.com.

About TACA

Talk About Curing Autism (TACA) is a national organization, headquartered in Costa Mesa California, dedicated to providing information, resources, and support to families affected by autism. (TACA) provides support, education and information, and resources to more than 15,000 families in the U.S. who are touched by autism. Over 95 percent of TACA’s services are provided at no charge. TACA helps to strengthen the autism community by connecting families with professional assistance and serves to bridge the gap between diagnosis and effective treatment. Further information about Talk About Curing Autism and resources for families living with autism can be found at www.tacanow.org.

SOURCE Oakley, Inc.

Celebrity Sightings in January 2010

February 7, 2010 – 7:45 am

Source: Frames Direct Blog-  to view pictures please click on the link.

Marc-ed Up - Actress Julianne Moore (1) out for a stroll in Robert Marc style 623, from Marc’s brand new collection.

Twilight Sleep - What becomes a fashionable vampire most? Why fabulous sunwear, of course. “Twilight” stars sporting shades from Marchon are: Ashley Greene (2) in Pucci EP620S, Jackson Rathbone (3) in Michael Kors MKS133L and Kellan Lutz (4) in Jil Sander JS626S. The latest flick in the “Twilight” series, entitled “New Moon,” hit theaters recently.

Loving It - Jennifer Love Hewitt (5), star of “The Ghost Whisperer,” wears Tommy Bahama TB132s from Altair.

Simply The Best - Juanita Moman (6), wearing Caviar 6823C in emerald green, celebrates her store scoring as best optical shop in Alabama.

On Screen - Sàfilo was seen on screens both small and large recently. Lauren Velez (7), who plays Lt. Maria LaGuerta on the popular Showtime drama “Dexter,” wore Gucci 3027S during an episode. Seamus Dever (8), who plays Detective Kevin Ryan on the new ABC show “Castle,” wore BOSS 184/S (010 TD) sunglasses. And last, but certainly not least, Sandra Bullock (9) wears Gucci 3034/S OV08 in her new film “The Blind Side”


Viva Announces License Agreement with Mark Nason

February 7, 2010 – 7:44 am

Viva International Group, a worldwide leader in ophthalmic frames and sunglass distribution and manufacturing headquartered in Somerville, NJ, has announced a global licensing agreement with footwear designer Mark Nason, for the design, marketing and global distribution of Mark Nason-branded eyewear, including sunglasses and prescription eyewear.

Mark Nason Boots

The Mark Nason Eyewear line will debut in early 2011, featuring classic rock n’ roll elements and signature embellishments, as seen in the brand’s exclusive couture leather boot designs. Whether those elements are Mark Nason “signature” dragon, metal work and laser etchings that appear on the footwear, it’s the designer’s attention to detail that fans have come to recognize. “We are excited about adding the Mark Nason collection to our portfolio of lifestyle brands,” said Frank Rescigna, president of Viva. “Mark’s passion for originality has resulted in the creation of a line that is distinct in its design and one of a kind.

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